The internet is an extremely powerful tool which has been underutilized by the dog boarding kennel industry in the past. In the last few years however, boarding kennels which have a website is commonplace. In order to attract new clients, an internet presence is absolutely necessary. However, having a website is not good enough, you must make sure that your website is found when your potential clients search for dog boarding services in your area. This has become more difficult, because there is a lot of competition, here are a few ways that your boarding kennel can get found by your clients: Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to your website. With this tool you'll be able to see exactly what keywords and phrases visitors are typing in to arrive on your site. What are some search terms you want to be recognized for? For example if your kennel is located in or near Toronto, a common term your potential clients may search for in Google is "dog boarding Toronto". You will want to see in Google Analytics that you visitors are entering you site via that search term. Many books have been written on how increase search rank (Search Engine Optimization, SEO) for keywords as there are many techniques, your best bet is to purchase one. This article does not go into topic. Installing Google Analytics on a website is very easy, sign up for Google Analytics and you will be asked to put a small piece of code on your webpages, you can do this yourself or if you are not comfortable, get your web designer to do it. A call to action is one the most important concepts in internet marketing. Without a call to action on your website, all the visitors you may get are wasted. A call to action directs your visitors to act in some specific, like calling them to book their dog in, or in more sophisticated boarding kennel websites, booking a dog boarding reservation online. It is an excellent idea to place a nice big call to action at the bottom of your content on every page. This way, when the potential client is navigating through your website, they will constantly see your call to action. 3 Add More Content To Your Web Pages Always remember that content is search engine food. This is how Google figures out what is on your page and what services you are offering. Once it gets a good idea that you are offering dog boarding services to dog owners in [your town], it can begin to put your website in their search results for that term. So, if you want to attract dog owners, you need to add relevant content to your web pages so that Google and the other search engines can send those users to your page. Of course you are not just doing this for Google, you are also doing this for your potential clients. Make sure you tell your clients what they want to know about your boarding kennel. Some key things to have on your website are: pictures of your facility, make sure the pictures show your kennel as warm and inviting with lots of dogs playing and having a good time. where you are, with a map, and address, and even directions. You can place Google maps on your website with GPS coordinates of your kennel if your location is not a regular postal address. your rates and any discounts you may offer. all the services you offer, which may include extra services like nail trimming, grooming, etc. information about yourself and the history of your kennel, so the pet owners might feel they know you a bit better before they entrust the care of their beloved animals to you. 4 Your Google Places Listing Register your business and website with Google Places (formerly Google Maps and Google Local). Reviews are essential for pet owners to gain confidence in leaving their dog in your care for the first time. Nobody wants to come across your listing and see that no one has said a word about you. That doesn't inspire a whole lot of confidence. It's called social proof. We look for social proof as human beings in everything we do. A potential client wants to know that YOU are the right choice to make, and if they see others raving about you, it makes their decision that much easier (and this is all before they ever arrived on your website!). Happy clients are all to pleased to share their wonderful experience with the world. After each new client returns home, KennelSeek will send them a welcome home email that thanks them for choosing your kennel. It also contains a direct request and link to your KennelSeek listing and asks them to share some feedback. They are even enticed to make reviews with donations on their behalf to local pet charities or if they are Canadian, Airmiles Reward Miles. As the two industries merge closer together Gordon is uniquely positioned to discuss the technical challenges of running and promoting boarding kennels in this electronic age. 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Not a word, is just taking action. 305381 102 Nike Air Jordan 8 VIII Retro White Orange Blaze,AFTER all the talk about the unfamiliar journey we were going on last Saturday to city, it seemed ironic that the destination turned out to be one we know only too well. No other county has endured more defeats in big championship games down through the years; there's even been a book written on the subject of Mayo's trials and tribulations when it comes to ending the long wait. Unfortunately, last weekend's reversal makes a compelling case for inclusion in the next edition. For all the hard knocks and heartbreaking losses over the last 63 years, very few contained as much drama, excitement, controversy, incident and tension as this one. There was any amount of blood and sweat spilt after almost two hours of abrasive, bone shaking action, and tears flowed freely afterwards as Mayo players and supporters acknowledged the end of an era. James Horan's decision to step down after the game confirmed that a memorable and very successful chapter in Mayo's story had come to a close. History will be kind to the Horan era but this week, as all concerned reflect on another one that got away, there will be no shortage of regrets, ifs, buts and maybes. In time this group of Mayo players will realise that they played their part in a remarkable period for the county; dark days in Markievicz Park and Pearse Park back in 2010 now seem like a different lifetime. And, who knows, maybe the best is yet to come. But last Saturday evening we were reminded that football is a very simple game, especially when it's played by a group of well drilled, well organised and highly motivated players. Men on a mission, armed with a few game plans, and with players like David Moran and Kieran Donaghy to lead the charge. They bent the game to their will and dragged over the line to victory. Mayo played their fair share of sparkling football too, and left everything on the field in pursuit of victory, but they had failed to learn the lessons of six days earlier. And they were made to pay the ultimate price. The conversation would be very different this week had Robbie Hennelly's last kick of the game at the end of normal time been converted. However, his 45m free into the teeth of the wind fell just short of the goal where it was punched clear by the gargantuan Donaghy. It was a superb effort by Hennelly, and it would have been a suitably special end to an epic, marathon of a match. Instead, both teams faced into extra time after finishing all square at 3 11 apiece and we continued to hope for the best. Mayo's best on the evening though wasn't good enough and, despite hitting the front with quickfire points from the excellent Cillian O'Connor and Kevin McLoughlin, they failed to score for the last 20 minutes of the additional period. 's monopoly on possession and the presence of Messrs Donaghy and O'Donoghue meant they always threatened scores, and an unanswered five points was more than enough to eventually get the job done. The below par performance by the referee is well documented elsewhere in these pages, but a couple of very debatable close in frees got up and running in extra time. They then picked off three superb points in the second period from Jonathan Lyne (2) and Paul Geaney to make the decisive break for another All Ireland Final as Mayo ran out of energy, ideas and time down the home stretch. A late brawl involving a cluster of players, plus an incursion onto the field by an irate supporter, did nothing to help their attempts at a rescue mission. Neither did 's willingness and ability to disrupt their opponents and engage them in sideshows in the dying moments. It was a masterclass in game management. This replay had everything, including three penalties, a black card, a red card, controversy aplenty, and two teams who were more than happy to throw themselves into a full blooded contest. The first quarter was incredibly tense and frenetic as the crowd of just over 36,000 created an electric atmosphere inside the tight confines of the Gaelic Grounds. led by 0 2 to 0 1 after 19 minutes as both sides weighed each other up; then Mayo struck for 2 2 in four incredible minutes, and the match caught fire for the evening. The first goal came from a Cillian O'Connor penalty after he was hauled down in the square. Two minutes later he netted again, this time a soccer style tap in after a brilliant catch, marauding burst, and pass from Aidan O'Shea. O'Connor also tacked on a couple of frees during this scoring spree and Mayo were 2 3 to 0 2 up, against the run of play.
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The turmoil raises the prospect of more violence Sunday, when polls open for an electoral contest that has devolved into a battle of wills between the government and protesters and those caught in between who insist on their right to vote. Saturday's confrontation began after a group of pro government supporters marched to a district office in the northern Bangkok suburb of Laksi. The office had been surrounded by protesters intent on preventing ballot boxes housed inside from being delivered to a nearby polling station Sunday. Tensions mounted for hours before clashes finally broke out. As gunfire rattled the area and people screamed in fear, an enraged mob of pro government supporters wielding huge sticks smashed the windshields of a car carrying protesters that sped away. Associated Press journalists saw a gunman allied with protesters firing an assault rifle, and another firing a pistol as he lay on his stomach on the road. Sunai Phasuk, a senior researcher for Human Rights Watch, said several pro government gunmen climbed to the mall's rooftop and began firing down toward rivals. The two sides also fought with rocks and firecrackers. "What is clear is that both sides had weapons, both sides were armed," Sunai said. "This is a very worrying sign." According to the city's emergency services, at least six Thais were wounded, including a reporter for the local Daily News newspaper. An American photojournalist, James Nachtwey, was grazed by a bullet in the leg. The conflict pits demonstrators who say they want to suspend the country's fragile democracy to institute anti corruption reforms against Yingluck's supporters and civilians who know the election will do little to solve the nation's crisis but insist the right to vote should not be taken away. The protesters, a minority that cannot win power at the polls, are demanding the government be replaced by an unelected council that would rewrite political and electoral laws to combat deep seated problems of corruption and money politics. Yingluck has refused to step down, arguing she is open to reform and such a council would be unconstitutional. Since protests began late last year, at least 10 people have been killed and nearly 600 wounded. "How did we get to this point?" asked Chanida Pakdeebanchasak, a 28 year old Bangkok resident who was determined to cast her ballot Sunday no matter what happens. "Since when does going to vote mean you don't love the country?" Although unrest already hit Bangkok and polling stations may not open in some parts of the south if ballot materials don't arrive in time, voting is expected to proceed smoothly in most of the country. Police said they will deploy 100,000 officers nationwide, while the army is putting 5,000 soldiers in Bangkok to boost security. More than 47 million people are registered to vote. Whatever happens, the outcome will almost certainly be inconclusive. Because protesters have already blocked candidate registration in some districts, Parliament will not have enough members to convene. That means Yingluck will be unable to form a government or even pass a budget, and Thailand will be stuck in political limbo for months as by elections are run in constituencies that were unable to vote. A power vacuum may entice the military to step in and declare a coup as it did in 2006, when Yingluck's elder brother, ex premier Thaksin Shinawatra, was deposed. Thaksin lives in exile but has remained a central and highly polarizing figure in Thailand's political strife ever since. The rural majority in the north adore him for his populist policies, such as virtually free health care, while Bangkok's elite and many in the south consider him and his family a corrupting influence on the country. Protesters say Yingluck is a puppet of her billionaire brother. Another possibility is what is being called a "judicial coup." Analysts say the courts and the country's independent oversight agencies all tilt heavily against the Shinawatras' political machine, and Yingluck's opponents are already studying legal justifications to nullify Sunday's vote. "I think we are moving toward a position in which some part of the judicial machinery, be it the Anti Corruption Commission, the Constitutional Court, some combination of this, will somehow bring down this government." The protests began in earnest late last year after the ruling party tried to push through an amnesty bill that would have allowed Thaksin to return from exile. 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