Authentic100 315794 041 Air Jordan 1 Retro Stealth Royal Red Enjoy The Biggest Discount. 656503 601 Jordan Future True Red New Style 315794 041 Air Jordan 1 Retro Stealth Royal Red Save Up 70% Off One of the most influential singers of the 1950s was Elvis Presley, whose "ducktail" haircut, black pants and open necked shirts sparked a new trend in fashion. Teenagers listened to rock 'n' roll music on 45 rpm record players and transistor radios, and began to assert their independence from their parents. The 1960s saw social unrest and an emphasis on civil rights and ending violence. The music of that decade greatly influenced teens who developed their own hippie sub culture, often referred to as "sex, drugs and rock 'n' roll." The Elvis Influence Elvis Presley's music, dance moves, clothing and his attitude embodied the rock 'n' roll culture of the 1950s. The songs he chose were greatly influenced by gospel, African American blues and even Southern country. Other performers such as Chuck Berry, Little Richard and Fats Domino were accepted after Presley became so popular with the youth of that decade. Buddy Holly, Roy Orbison, Jerry Lee Lewis and many others followed in Presley's fame. Presley and these singers influenced music trends, dance styles and fashion, and were deemed to have launched a form of sexual liberation and alleged teenage rebellion. The 1960s Music and Society During the 1960s, singers and performers often seemed to choose songs to reflect news headlines. Bob Dylan, Joan Baez, The Jefferson Airplane, and the Beatles were only some artists who represented the youth counterculture of that decade. Hippies spread messages of love, not war, and music was an integral part of their lifestyle. Folk music and huge rock concerts were popular featuring politically charged songs such as "Blowin' in the Wind" and "We Shall Overcome" with messages exposing American social problems. After the assassination of President John F. Kennedy, there seemed to be widespread drug use and drugs were often mentioned by bands such as The Grateful Dead with songs like "White Rabbit," the Beatles with "Lucy in the Sky With Diamonds." San Francisco became a hub for rock music and the hippie movement, especially the Haight Ashbury area. They often were known as "flower children." Motown soul music reinforced civil rights unrest and the fight for equality. Female singers of the 1960s, such as Janis Joplin and Grace Slick, reflected the dawn of the feminist movement. Aretha Franklin sang Artists often participated in demonstrations or protests. For example, the song Fighting Man was apparently inspired by protests in England that Rolling Stones singer Mick Jagger had participated in. The Musical Influence of the Beatles The Beatles, four young men from Liverpool, England, featuring John Lennon, Paul McCartney, George Harrison and Ringo Starr had a tremendous influence on culture, hairstyling, fashion and social attitudes in the early 1960s. The group impacted society through its statements, physical appearance, and social attitude. The band's social awareness was featured in songs contributing to the overall rise in social consciousness during the decade. Beatlemania influenced music trends and popular culture for many years. Rock 'n' Roll's Influence on Fashion Elvis Presley introduced blue suede shoes, the Beatles burst onto the scene with unique hairstyles, and Nehru Jackets were all the rage due to the influence of rock stars of the 50s and 60s. Other fashion trends set by music artists or bands of those decades were the "uniform" look where band members all wore the same suit, the tough leather look started by the Rolling Stones, casual clothing reflecting the Beach Boys' surfer music, and hippie fashions including tie dyed shirts, fringes and long dresses..

Any boot that is made up of 'metallic platinum, orange blaze and black' colouring has to be special. And these, the Nike Total90 Laser Elite FG's, are no exception. Undoubtedly the lightest pair of boots I have ever had the privilege of wearing, this footwear looks great, wears even better and improves your game imaginably. I'll admit it, I've even slept in them! But, they come at a price to be exact. Whether any pair of football boots are worth this amount of money is up for debate, however the Nike Total90 Laser Elite FG's are no ordinary shoe. Nike have created advanced 'Shot Shield' technology with special ribbing which is designed to improve your touch and the accuracy of your shots. How do they do this I hear you cry? Well, the 'instep pods' on the leather create constant pressure on the ball at impact for great precision at high velocity. There is also shape correcting memory foam which smoothes the surface of the foot, creating a more consistent surface that improves power and accuracy when striking the ball directly. But enough of the technical jargon, the bottom line is that they improve your feel for the ball no end. Now remember what your old man always said: "It doesn't matter what they ruddy look like it's how comfortable they are that counts". Well Dad can rest easy thanks to the high performance moulded sockliner with low profile 'poron' cushioning which aids comfort and support. I'm sure these boots would float too. The lightweight outsole helps your balance and stability, making sharp turns hassle free and leaving your opponent dizzy. When I put these to the test it was tipping it down with rain and the pitch turned into somewhat of a bog by the end of play. This was a great way to put the firm ground studs to the test, which they passed with flying colours. No water seeped through and the traction below kept me upright (apart from when the defenders, clearly unimpressed with my flashy boots, sent me tumbling!). 315794 041 Air Jordan 1 Retro Stealth Royal Red ,Air Jordan 7 Retro Year of the Rabbit 2011 Air Jordan 5 White Varsity Red Obsidian Nike Kobe 9 Low EM XDR Prelude Air Jordan 6 Rings Carbon Fiber 528895 153 Air Jordan 11 Low Concord White Black Concord Air Jordan 5 Retro Black Varsity Red Metallic Silver Air Jordan 3Lab5 Black Metallic Silver 385664 023 Womens Air Jordan 6 Black Infrared 2014 Black Black Infrared 621958 090 Air Jordan V Womens Fresh Prince Of Bel Air Anyone watching India large business houses jostling each other for a new banking licence would think that running a bank is a cakewalk. And it probably was, when the times were good. You collected thousands of crores in deposits from the public, using as your trump card. You paid the bare minimum as interest, because the depositor really had nowhere else to go. You then lent this money back to the public at stiff rates, in the form of housing, auto or personal loans, with hefty collateral. You could (if you chose) lend to industrial houses too. But evaluating corporate borrowers may not always be easy. In that case, you could park your excess money in SLR (statutory liquidity ratio) securities and still earn a risk free 8 per cent. But in the last couple of years, high inflation and the persisting economic slowdown have combined to expose the chinks in this wonderful business model. Savers shun depositsRetail investors, for one, have woken up to the fact that they are paying a stiff price for the apparent safety of bank deposits the deposits don offer interest rates that manage to beat inflation. Savers, therefore, have been cold shouldering deposits and turning away instead to any and every avenue that offers a better return (pun unintended) gold coins, chit funds, even ponzi schemes. In fact, trends in household savings in the last three years clearly show that retail savers have begun to actively switch their money between different investment avenues, based on interest rates, to earn the best returns. Industrial borrowers, who earlier used to line up for bank loans, are no longer at the mercy of banks either. Borrowers seek haircutsThe top notch borrowers can easily raise foreign loans at lower costs. The more doubtful ones have the bankers jumping through hoops to recover their loans. Companies that have binged on loans have seen a sharp erosion in their debt servicing ability in the last two years, thanks to steadily dwindling sales and sluggish profit growth. They have responded, not by cutting back on debt, but by taking on yet more debt to keep the business going. Business Line recent analysis of 500 leading companies with leverage showed that these companies increased their debt by 17 per cent, while their net worth grew only by 9 per cent in 2012 13. Half of these companies saw their leverage worsen, with a few sporting debt equity ratios of over 8 times (2 is the accepted norm). Large industrial houses don mind going overboard on borrowings, because once they manage to become a particularly large for the bank, they are on the velvet. If you are unable to repay the loan, you simply apply to your lenders for Having made the application, you can move on with your life. You can travel the country in great style, bid aggressively at IPL auctions, do deals with foreign partners and even sue the lenders for defaming your character, if they complain too much to the media about your overdue loans. India draconian debt recovery laws will make sure that it is the bank, and not the promoter of the failing business, which takes all the and makes all the sacrifices necessary to salvage the most of this bad bargain. Banks on their part have to make a devil or deep sea choice when approached by such borrowers. If they refuse and move to recover the dues at a court of law, the case may drag on for years and the asset may have lost all value by the time the bank gets its hands on it. If they decide to accommodate the borrower through easier terms, the envelope gets pushed a little more. Thanks to this situation, Indian banks are today estimated to be sitting on Rs 2.5 lakh crore of restructured loans, on top of the Rs 1.6 lakh crore of non performing assets that figure in their books. Distressed accounts now make up nearly 10 per cent of the combined loan book. RBI pound of the fleshIf collecting deposits and loaning it to the credit worthy has become a tricky endeavour, the regulators have not been making bankers lives easier either. In recent times, the Reserve Bank of India has co opted the banking system as its unwilling partner in fixing everything that is wrong with the Indian economy. Faced with the problem of a depreciating rupee, it jumped to the conclusion that it is bank money which is fuelling all that currency speculation. It promptly moved to squeeze every drop of excess liquidity from the banks. No matter if the sudden increase in overnight rates has sharply escalated the banks costs or aggravated the bad loan problem. Faced with a trade deficit, it is banks once again that the RBI has been relying on, to forcibly curb the Indian savers appetite for gold. It first asked banks to stop their gold retail business and make sure that gold was imported only to make jewellery. Then it required them to resort to cash and carry sales of gold consignments. Now, the RBI actually expects banks to police the jewellery industry and that the jeweller fulfills his export obligations! All this has made banking stocks a no no for stock market investors too. Over two thirds of the listed banks today have their stock prices languishing below their book value. An equal number generate a return on equity of less than 15 per cent. New kids, new rulesThere is already an onerous set of conditions put in place by RBI for the grant of new banking licences. There are minimum net worth and capital limits, rules on accounting, provisioning and disclosures and mandatory SLR and CRR balances, of course. But, even as the older banks struggle to make a viable business of lending to the existing set of borrowers, the central bank now wants the new banks to meet the 40 per cent priority sector lending norms from day one. They also have to set up a fourth of their branches in un banked areas. So, the question is, what were India leading business groups thinking of when they threw their hats into the ring for new banking licences. Compared to this, isn operating an oil refinery or executing an EPC contract a far simpler proposition? Why would anyone want to run a bank? 315794 041 Air Jordan 1 Retro Stealth Royal Red,I'm always a sucker for the righteous lone voice in the desert calling out to the wind and not giving a holy fck if an echo ever comes back. Burnside. Drozdrowski is a renowned music journalist with encyclopedic knowledge of the blues who's written for Rolling Stone,The Boston Phoenix and many other periodicals. Over a decade ago, Drozdrowski left Boston and based himself in Nashville, and for the past ten years or so, he's been playing with Hulsman in The Scissormen. The CD plus DVD package, Big Shoes : Walking and Talking the Blues, documents the band as they did a tour in the Midwest. The DVD portion is a film by music documentary filmmaker extraordinaire Robert Mugge, (Deep Blues, Last of the Mississippi Jukes, many others) which shows The Scissormen playing in small clubs. Drozdrowski is a born showman he gets up on the bar and walks it while playing his screaming, incendiary slide guitar, he jumps up on tables and plays with beer bottles, he lets a pretty girl hold his guitar horizontal, like a pedal steel, while he plays his gritty slide. Hulsman is organically tuned into Drozdrowski in what can only be described as spontaneous playing that is, there's a clear freedom to improvise at work here, within the stricter setting of a blues song. The two are interlocked yet free to take off, which makes the music so exciting. Burnside, Drozdrowski plays it like it's played in juke joints ragged and dirty, loud and howling, laying it down like there won't be a tomorrow, but if there is, you'll remember the night you heard The Scissormen. The CD is culled from live performances of the tour. In the film, Drozdrowski acts as an historical blues commentator as he drives along on the tour, and his deep, genuine love of the music is evident throughout. If The Black Keys meet the public halfway and modern up the music enough so that it's palatable for the hip, The Scissormen grab the listener by the collar and drag them into a crowded juke joint that smells of beer and sweat and proceed to show them exactly where the music originated. Charlie Sheen open to being in 'Two And A Half Men' finaleThe hit series 'Two And A Half Men' is drawing to a close, and fans have been clammering for the return of Charlie Sheen. While many fans would be delighted to see him appear in the finale, there.

How Can i Buy 315794 041 Air Jordan 1 Retro Stealth Royal Red,136085 140 Air Jordan 1 Retro White University Blue Who can resist the attractions of the movie Die Another Day? With my grandsons I have watched it three times this rather cold weekend on an isolated, 160 acre farm in Iowa. James Bond actions his way around villains dealing in blood diamonds and bent on returning South Korea to North Korea. There is even a rather unpleasant South African who is used by Bond to access a secure island off Cuba where eternal youth is promised to dictators and rich businessmen. Another movie the kids loved this weekend was Robots, the tale of the takeover from a kindly old gent of his company by the villain who proceeds to change the product line: new upgrades are in and replacement parts for old robots are out. In reading the report, I cannot but face the question: would the world of which I am a product have existed if the principles expounded by the report had been applied. Truth is; I think not. I cannot help but conclude that if the mines I knew and grew up on had practiced responsible mining, I would not have enjoyed the material and intellectual benefits I did but then I know many other would not have suffered the miseries they endured and would not have earned the mere pittances that kept their children alive. To explain this conclusion, let me record a little personal history. You may skip the blue text if you find oral history dull. I record it as background to this critique of the principles of responsible mining. I never enquired about my paternal grandmother's birth surname or sought to establish when her parents came to the Transvaal, or how they became farmers, Boers, and so I will never know if their origins were Dutch or French Huguenot. Ester was her name, and I remember that she was a small woman with gray hair. She spoke only Afrikaans to her second husband whom we called Pappie Myhill. I see the cheap corrugated iron house where they lived in Brakpan and recall Pappie incessantly smoking a pipe. Her parents were farmers in the Transvaal when gold was discovered. Then the British came to take the country from them, and her father fled the farm to join the commandos. The British rounded up the women and children including my grandmother and took them to the concentration camp at Taba Nchu. That is why she would never speak English for to her it was the language of the enemy. When peace was declared, she was released, and she met my grandfather. He was the son of bakers in Londonderry. He left home as did many Irish patriots to go to South Africa to fight the British; they hoped that defeat there would lead to freedom for Ireland. It was a family joke that he landed in Cape Town the day peace was declared and so decided to go to the Transvaal to seek his fortune and en route in Taba Nchu he met my grandmother. How they communicated I do not know; maybe it was a much more complex love story than they ever told their two children. When my father was six or so, my grandfather was killed in a mine accident. My grandmother made money by sending him and my aunt to the local landfill where they gathered tin cans and in the tin cans she planted seed and sold the young plants. This activity made little money and instead of going into standard seven (grade nine) my father took a job at Woolworths cutting meat. At sixteen, the war began and in desperation to get from behind the counter he faked his age and joined the army for adventure. Little did he or anyone else anticipate the horror of the five years that followed: he told us only once how he survived El Alamein by clinging to the underside of a fleeing vehicle. My maternal grandmother was the youngest of twelve children of a farmer in German South West Africa, now Namibia. The only description she left me was of the time Jan Smuts and his troops encamped on the farm during the Boer war and some vegetables hanging from the rafters fell with a loud clatter and set the soldiers to their guns. Her father tried contracting to build a new rail line, but when all his donkies died, he went bankrupt and he himself died and she was placed in an English speaking orphanage. She married my paternal grandfather, and all I know of him is that his surname was Brett, and that he worked on the Transvaal mines and died when my mother and her two brothers were young. To earn a living, my grandmother opened a boarding house in Brakpan and took in as borders the local miners. She loved cooking and cleaning and for twenty years Ma Brett's boarding house was famous. When my mother finished school, my grandmother married a ginger Irishman who had lived in the boarding house and had courted her for ten years. Joe Roney was a silent man, an armature winder in the local mine and he was the only real grandfather I knew. After the war, my parents moved to Springs and the East Geduld mine house. My father became a mine captain and my parents spent their spare hours paying lawn bowls and whist at the mine club. We had no money, and my parents always seemed to be fretting over debt payments. Yet we lived a kind of colonial life style: I never saw my father yield a paint brush or even replace a light bulb. That was done by the mine maintenance staff. I am not sure my mother could cook; that was done by Mary, a Swana, who was also our nannie and the person who kept the house clean. The garden was tended by a series of proud and competent men who acted as my father's aide de camp (called picanin in those old days). They accompanied him underground in the morning to carry his equipment and run his messages and in the afternoons, when he did office work, they came to the house to garden and clean the car. Of the many aides, I recall Simon best, for over many years he came back again and again to work with my father. The system was that the recruit would come from his home area (Matabeleland is the name I remember) for a six month period to work on the mine, and then would return to the home area for at least six months before he was eligible to return for another stint. Simon would be there for six months and gone for six months and back again for six months alternating with the faint seasons of the highveld. One year he persuaded my father to let him take my father's old bike back home, promising to return with it in six months. Two year passed and my father bought a new bike and we had almost forgotten Simon, when one sunny day there he was with the bike telling tales of a demanding new wife. My father gave him back his job, gave him the bike. He stayed six month and left and we never saw him again. When his health failed, my parents moved to the new mine town of Evander and my father stayed on the surface in charge of the mine school that trained the recruits for underground work. I hated Evander where small, new houses were built on wind swept milie (corn) fields and no trees grew. My father took to keeping pigeons and tending koleas I still delight in the colors of the koleas that grow untended in profusion in my Vancouver garden. To continue my schooling I lived weekdays with Aunty Molly. Her husband had been the compound manager and her son and I were best friends. Every Friday, Gog gog, their manservant took Christopher and me to the compound arena where from the projection room we were allowed to watch a western movie. The noise from the assembled men in the arena who knew no English drowned out all dialogue, but the movie action kept us all enthralled. Gog gog means something like loud drum in Zulu and he was very proud of his name. When Uncle Bill died, Gog gog decided to stay with the Missus and look after her, so he lived in the servant's quarters at the back of the house and cleaned and cooked and did elementary gardening. We rode single speed bikes to school. Bike repair was expensive, and Christopher and I knew almost nothing of bike repair, but Gog gog was a genius and always got the right tool and the right action to get our bikes up and running again. I went to University on a scholarship from the Mining House, Union Corporation, for which my father had worked. My first job on graduating was with Union Corporation on the Hendrik Verwoerd Dam where Union Corporation was responsible for the underground tunnels and concrete placement. Two shift superintendents who had worked for my father took me under their wings and the three of us manned the three round the clock shifts placing upward of 2,000 cubic yards of concrete a day. It was exhilarating and I came to see how men worked in the harsh conditions of construction and the tunnels that perhaps were representative of the underground mines of my father's days. I returned to University bent on learning how to design big dams, but I was way laid by the failure of the Bafokeng tailings dam: as a post graduate student I helped investigate the failure that killed thirteen, and as a young consulting engineer I designed the replacement dam, that to the best of my knowledge is still in use. I suspect the only true test of the system of responsible mining expounded in the report is to do a thought experiment on what mining in South Africa or California (two places I know and love) would have been if these principles had been implemented when minerals were found in those places. It would take a greatest historian and a greater ethnobiologist than I am to undertake so comprehensive a study, so here are a few random thoughts, recorded in the hope the others will continue the task. The history book our standard nine teacher encouraged us to read even though it was not approved for use by the Transvaal Education Department told that in the beginning, the Hottentots and Bushmen living throughout what is now South Africa. At university, I studied archaeology and learnt that long before that there were Austrolopithecines in the Transvaal and that much later developed cultures gave rise to Zimbabwe ruins and the many stone walled villages that dotted the landscape including the koppies just north of Westdene where I bought my first house. We thrilled to the stories of Chaka, Zulu and his raids into the interior. We learnt that whole populations fled his empires, leaving the interior of the county empty. Thus my paternal grandmother believed the land was hers and her clan's for they had trekked into this empty land and brought forth farms. From her perspective, the land was taken away by the English and her people were forced to be the miners and the poor. I wonder if my paternal grandfather ever contemplated the irony of working for the British owned mines; he was probably too busy surviving in a dry, dusty land unable to return to the green of Ireland. My maternal grandfather probably saw working on the mines as a sort of birthright owed to another young man from the midlands who had a family to raise. My maternal grandmother spoke atrocious German accented English, which she proudly proclaimed as the Queen's English in honor of the nation that accepted her as an orphan and gave her an education. My father and his war generation friends were broken men; they had survived five years in the desert and told me often that had the Americans not arrived in north Africa, they would have died in battle or from starvation. They read Time and Readers Digest and dreamed of other places. They avoided the local newspapers and never voted. They had lived too much history and turmoil for them to seek it out or to think about it on their return. They simply wanted to be, to survive, and to snatch small, transient pleasures. None of the people I describe above had any real education and they would probably be bewildered by the fact that I sit happily on a United States corn farm listening to jazz and writing about responsible mining. They were good people and I suspect their cumulative opinion, based on their life experiences, would be that he who has the power controls the resources. They never bought diamonds or wore gold or silver. The concept of responsible purchasing would have been alien to them. They got more or less what they needed to get by and that was it. Yet we must look back with pride on their work and be grateful for their endeavors, for they have brought us and the world to a place where we can consider ethics and morality and distinguish right from wrong when we open our wallets. Maybe I am the only luck one in being able to sit and watch movies with many grandchildren and be entertained and not horrified by villains who trade in blood diamonds or seek to send robots to the chop shop by not making spare parts. Rather than try to answer the fascinating question of how their lives would have turned out if the South African mining industry had been run in accord with the principles of responsible mining (it gets a bit personal), let me just ask three impertinent questions about California and its mines and invite you to consider what the answers would have been if the early gold miners had been responsible: Would the mines belong to the descendants of the Spanish ranchers or the missions that still draw tourists? Would the fate of every mined out area be another casino where one may smoke but not drink? Would Copperopolis and Angel Camp have become expensive retreats from which the rich commute to San Francisco for three day work weeks? Perhaps, revisionist history is not a valid way to evaluate a modern set of values. In every age, people have sought to improve the common lot by documenting existing ideas that are ripe for more common implementation. My favorite example is codification of Roman law by Justinian and Thoedosa in 400 AD. They were the basis of European law until Napoleon got around to recodifying them and calling them Code Napoleon. 315794 041 Air Jordan 1 Retro Stealth Royal Red Consumers are less than enthusiastic about the economy these days, but that doesn mean parents still won splurge in order to send their kids off to school in style in 2011. While back to school spending isn expected to be as robust as in pre recession years, the total haul will still be the second largest spending period behind the holiday season. Customer Growth Partners has the most bullish forecast, projecting total retail sales (excluding autos, home improvement, gas and restaurants/food) for the July September period to reach $467 billion, a 6.2% gain over last year and the largest increase since 2006. The company cites healthier household finances as the main reason for the optimism, as disposable personal income is up 3% from last year, household debt service ratios are down to 11.5% of income (lowest level since 1995), and the personal savings rate is down to 5% from 8.2% two years ago. ShopperTrak expects bigger ticket prices will offset fewer shoppers at the stores, predicting sales will increase 3.8% in August over last year, with a 2.9% decline in foot traffic. back to school shoppers planning fewer trips to the store and continued economic uncertainty retailers must maximize the limited number of opportunities to convert browsers to buyers, said ShopperTrak co founder Bill Martin. The ICSC (International Council of Shopping Centers) expects sales at clothing, shoe, electronic and books stores to rise 3.0% to $39.0 billion in the July September period, following a 5.0% gain last year. Michael P. Niemira, chief economist and director of research for ICSC, notes that while this year growth rate trails the average pace of the last 15 years, overall message from this projection is that sales are still likely to be quite healthy. to enlarge] Meanwhile, The National Retail Federation is forecasting total back to school (K 12) and back to college sales of $68.8 billion, an increase of 2.5% over last year, but spending per family is expected to decline in both cases as parents replenished many of their children needs last year and 43.7% said the economy is forcing them to simply spend less in general. The NRF expects total back to school (K 12) spending to climb 6.8% over 2010 to $22.8 billion, but spending per family to decline by 0.5% to $603.63 as increases in purchases of electronics (4.3%) and shoes (1.6%) will be offset by declines in school supplies ( 7.7%) and clothing ( 2.2%). According to the survey, 57.0% of shoppers will head to a department store, up from 53.9% last year and the most in the survey eight year history. Besides the convenience factor, department stores are benefiting from increased offerings of private and exclusive brands, such as the new designer labels showing up at Target (NYSE:TGT) and Macy (NYSE:M). Though the majority of back to school shoppers plans to make at least one purchase from a discount store (68.4%), clothing stores (48.7%), office supply stores (38.0%) and electronics stores (21.7%) will also be popular. Additionally, more people this year will shop online (31.7% vs. 30.8% last year) and in drug stores (21.1% vs. 19.5% last year). A survey by Accenture showed similar results, showing 88% will shop at mass merchants, 49% at office supply stores, 37% at department stores and 32% online. As multichannel shoppers, almost three quarters of online shoppers will also shop offline in discount, department, clothing stores and electronics stores. Technology savvy consumers will also take advantage of the meteoric rise in comparison shopping tools and social media. A survey from PriceGrabber showed that 69% of consumers will shop online or use comparison shopping Websites, and 41% will visit retailer Websites to print out coupons. In addition, 93% of parents responding to a survey from Parents magazine and Lands End said they will use blogs, chat rooms and social media sites like Facebook and Twitter to look for back to school sales and deals. Retailers are adjusting their marketing and advertising strategies accordingly. Gap (NYSE:GPS) has rolled out a new marketing campaign allocating 40% more money to digital and social media such as Facebook and Pandora (NYSE:P) than the year ago period, hoping to lure younger customers. Dick Sporting Goods (NYSE:DKS) and JC Penney (NYSE:JCP) are leveraging Facebook and Foursquare in goodwill back to school marketing campaigns, focusing more on outreach and brand awareness. However, a survey from School Family Media showed some surprising results that show most moms are still old school: John Driscoll, president, consumer connections, School Family Media, said: What we found interesting was that despite the emergence of new technologies and communication platforms, moms aren planning on utilizing these much when it comes to their back to school shopping. In fact, social media was moms least preferred method for receiving information about products and promotions, and 90 percent of moms still planned to make the majority of their purchases at actual stores versus online. Over 70% of the 1,400 moms surveyed chose from brand/store as one of their most preferred ways to receive information about back to school products and promotions, while Facebook and Twitter were their least preferred method. economy or their household finances that could impact their back to school shopping are higher food (72%) energy prices (70%), and a lack of improvement in the job market (51%). Not surprisingly, 65% said low prices was the most important retailer attribute when doing their back to school shopping, followed by wide selection (14%), quality (11%), style (3%) and convenience (3%). This was a common theme across the survey spectrum: A survey by School Family Media showed that 75% of respondents listed price or coupon/promotional offer as the biggest factor influencing their purchases followed by quality, convenience and selection. 76% of consumers surveyed by Accenture said the price of gas will not affect how much they spend on back to school items, but will shop at fewer stores and make fewer trips (32%) buy more sale items (24%). An American Express survey says 67% of parents say they will need to make trade offs to afford BTS expenses, with plans to dine out less (53%) and spend less on entertainment (39%) as well as cut spending on their own wardrobe (37%) in order to splurge on luxuries such as braces ($2,000) and computers/laptops ($830). parents are experiencing some financial pressure and adjusting their lifestyle to pay for back to school expenses, they not economizing when it comes to their kids said Pamela Codispoti, executive vice present and general manager of consumer card services, American Express. latest survey shows that most parents plan to spend more or the same on back to school expenses as last year. In NPD Annual Back to School Spending Intentions Report, 82% said value was most important reason for deciding which back to school items to purchase. we have a clear sign that and fashionable or by friends is shrinking and is gaining momentum, said Marshal Cohen, chief industry analyst, The NPD Group, Inc. just when you think that can get any more important, consumers tell us that value is what they are looking for. What more, their idea of what is continues to evolve. Today consumer value equation is the combination of price, quality, and name brands they trust. Most surveys showed that overall, families don expect to increase their spending this year. $171 for moms: The bottom line is that the average American family is still struggling: Gas prices are 35.7% higher than a year ago, consumer confidence has barely moved off recession levels and personal income grew in June by the smallest amount in nine months, while shoppers are facing significantly higher prices at the store. anticipate average ticket price increases of 5 to 10 percent for apparel, and higher percentage increases for low cost items where cotton costs predominate, Craig Johnson, president of Customer Growth Partners said. the key is what the out the door average selling price will be, as strapped consumers resist higher prices for lower cost commodity goods, while upmarket consumers barely blink at $5 or $10 increases for items from $80 on up. has changed from last year, said Britt Beemer, president of America Research Group. the same number of people are still unemployed, the same number of people are underemployed and nobody is getting any real raises. However, while we shouldn expect a blowout back to school season, parents will sacrifice their own needs in order to make sure their kids have everything they need and most of what they want.

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